What is link building? 

Link building is the process of getting other websites to link back to your website. These links are called backlinks, and they act as votes of confidence for your website. The more backlinks you have from relevant and authoritative websites, the more Google will trust your website and rank it higher for your target keywords. 

Link building can help you improve your product page SEO in several ways: 

· It can increase your domain authority, which is a measure of how trustworthy and influential your website is in your niche. 

· It can drive referral traffic to your website from the websites that link to you. 

· It can help you rank for long-tail keywords that are related to your product pages. 

· It can improve your brand awareness and reputation among your target audience. 

What is content marketing? 

Content marketing is the process of creating and distributing valuable, relevant, and engaging content for your target audience. The content can be in various formats, such as blog posts, infographics, videos, podcasts, ebooks, etc. 

Content marketing can help you improve your product page SEO in several ways: 

· It can attract and retain your audience’s attention and interest in your products. 

· It can educate your audience about the benefits and features of your products and how they can solve their problems or fulfill their needs. 

· It can persuade your audience to take action and buy your products or sign up for your offers. 

· It can generate social media shares and comments, which can boost your social signals and SEO. 

How to use link building and content marketing together 

Link building and content marketing are two different peas in a pod. They complement each other and work best when used together. Here are some tips on how to use them effectively: 

· Create quality content that provides value to your audience and showcases your products. Your content should be informative, entertaining, or inspiring, depending on your audience’s needs and preferences. It should also include clear calls-to-action that direct your audience to your product pages or landing pages. 

· Promote your content to relevant websites and influencers in your niche. You can use email outreach, social media, guest posting, or other methods to reach out to potential link partners and ask them to share or link to your content. You should also provide them with some incentives or benefits, such as offering them a free product sample or a discount code. 

· Find and target low-difficulty keywords with high search volume for your product pages. You can use tools like Ahrefs or Semrush to research keywords that have low competition but high demand in your niche. You should also look for long-tail keywords that are more specific and less competitive than broad keywords. For example, instead of targeting “shoes”, you can target “best running shoes for women”. 

· Optimize your product pages for SEO. You should make sure that your product pages have clear and compelling titles, descriptions, images, videos, reviews, etc. that include your target keywords. You should also use internal links to connect your product pages with other relevant pages on your website.