Link building is one of the most popular and effective SEO strategies that involves acquiring backlinks from other websites to your own. Backlinks are links that point from one website to another, and they help search engines determine your website's relevance, authority, and popularity. The more backlinks you have, the higher your website will rank in the search results. 

However, link building is more challenging than it sounds. Finding and reaching out to relevant and trustworthy websites that are willing to link to your content requires a lot of time, effort, and resources. Moreover, link building can be risky if you use spammy or low-quality techniques that violate Google's guidelines. You may get penalized or lose your rankings if you engage in practices such as buying links, exchanging links, or using automated tools. 

That's why, in 2023, you need to transition from link building to link earning. Link earning is a more natural and organic way of getting backlinks without manipulation or deception. Link earning is based on creating valuable and engaging content that attracts links from other websites without asking for them.

Link earning is better than link building because of it: 

· Improves your SEO rankings by increasing your website's trustworthiness, relevance, and authority. 

· Boosts your traffic by exposing your content to a broader audience and generating more referrals. 

· Enhances your brand awareness by establishing your reputation and credibility in your niche. 

· Build relationships with other influencers and experts in your industry who can become your advocates and partners. 

So, how do you earn natural links and grow your online authority in 2023? Here are some tips and strategies that you can follow: 

Create High-Quality Content

The first and most important step to earning links is to create high-quality content that provides value to your audience and solves their problems. Your content should be original, informative, engaging, and relevant to your niche. You should also optimize your content for SEO by using keywords with high search volume but low keyword difficulty, as well as other elements such as titles, headings, meta descriptions, images, etc. 

Some examples of high-quality content that can earn links are: 

· Blog posts that offer insights, tips, guides, case studies, etc. 

· E-books, white papers, reports, etc., provide in-depth information and analysis. 

· Infographics, videos, podcasts, etc., present data and facts visually and interactively. 

· Webinars, workshops, courses, etc., that teach skills and knowledge. 

· Quizzes, surveys, polls, etc., that engage and entertain your audience. 

Promote Your Content 

Creating high-quality content is not enough if no one sees it. You must promote your content to reach your target audience and potential linkers. You can use various channels and platforms to spread the word about your content, such as: 

· Social media: Share your content on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc., where you can interact with your followers and attract new ones. You can also join relevant groups and communities to share your content with people interested in your niche. 

· Email marketing: Send newsletters and updates to your email subscribers who have opted-in to receive your content. You can also segment your email list based on their interests, preferences, behavior, etc., and personalize your messages accordingly. 

· Guest posting: Write guest posts for other reputable websites in your industry that have a large and engaged audience. You can showcase your expertise and provide your readers value while linking to your website. 

· Influencer marketing: Collaborate with influencers and experts in your niche who have a loyal and active following. You can ask them to review, endorse, or mention your content in their blogs, social media posts, podcasts, videos, etc. 

Build Relationships 

Another key factor in earning links is building relationships with other websites and influencers in your industry. It would help to establish trust and rapport with them before asking for anything in return. You can do this by: 

· Commenting on their blogs or social media posts: Leave thoughtful and relevant comments that add value to their content and show appreciation for their work. 

· Sharing their content: Share their content on your channels and platforms and give them credit for it. 

· Mentioning them in your content: Mention them as sources of information or inspiration or as examples of best practices. 

· Linking to them in your content: Link to their content when relevant and useful for your audience. 

· Reaching out to them: Send them personalized emails or messages where you introduce yourself, compliment their work, offer feedback or suggestions, ask questions or opinions, etc. 

Monitor Your Results 

Finally, you need to monitor your results and measure the impact of your link-earning efforts. You need to track and analyze various metrics and indicators that can help you evaluate your performance and identify areas of improvement, such as: 

· Number of backlinks: How many backlinks have you earned from other websites? 

· Quality of backlinks: How relevant, authoritative, and trustworthy are the websites that link to you? 

· Traffic: How much traffic have you generated from your backlinks? 

· Rankings: How have your backlinks affected your SEO rankings? 

· Conversions: How many leads, sales, or customers have you acquired from your backlinks? 

You can use various tools and software to monitor your results, such as: 

· Google Analytics: A free and powerful tool that allows you to track and analyze your website's traffic, behavior, conversions, etc. 

· Google Search Console: A free and helpful tool that allows you to monitor and optimize your website's performance, visibility, and health in Google's search results. 

· Ahrefs: A paid and comprehensive tool that allows you to research and analyze your website's backlinks, keywords, competitors, etc. 

Conclusion 

Link earning is the future of SEO in 2023. It is a more natural and organic way of getting backlinks without manipulation or deception. Link earning is based on creating valuable and engaging content that attracts links from other websites without asking for them. Link earning is better than link building because it improves your SEO rankings, boosts your traffic, enhances brand awareness, and builds relationships. 

To transition from link building to link earning in 2023, you need to follow these steps: 

· Create high-quality content that provides value to your audience and solves their problems. 

· Promote your content to reach out to your target audience and potential linkers. 

· Build relationships with other websites and influencers in your industry. 

· Monitor your results and measure the impact of your link-earning efforts. 

Following these steps, you can earn natural links and grow your online authority in 2023. If you need assistance feel free to contact us.