Content is king, but not all content is created equal. Some types of content are more engaging and effective than others and can help you achieve your marketing goals faster and easier. One of these types of content is interactive content. 

What is interactive content? 

Interactive content requires the user's active participation, such as quizzes, calculators, infographics, games, and more. Interactive content differs from passive content, such as blog posts, videos, or podcasts, which only require the user to consume the information. 

Interactive content has many benefits for both the user and the marketer. For the user, interactive content can: 

· Provide personalized and relevant information 

· Increase interest and attention span 

· Enhance learning and retention 

· Create a fun and memorable experience 

For the marketer, interactive content can: 

· Generate more traffic and leads 

· Boost engagement and conversion rates 

· Collect valuable data and feedback 

· Build trust and loyalty 

· Stand out from the competition 

Ten types of interactive content and examples 

There are many types of interactive content that you can use in your marketing strategy, depending on your objectives and audience. Here are ten examples of interactive content that you can try: 

1. Quizzes 

Quizzes are one of the most popular and effective types of interactive content. They can help you test the user's knowledge, personality, preferences, or needs and provide them with customized results or recommendations. Quizzes can also increase social sharing, as users will likely share their results with friends or followers. 

Example: BuzzFeed is famous for its quizzes on various topics, such as Which Disney Princess Are You? or What Kind Of Pizza Are You? 

2. Calculators 

Calculators are another type of interactive content that can provide the user with personalized and helpful information. They can help users calculate their costs, savings, ROI, or other metrics based on their input data. Calculators can also help you generate leads, as you can ask the user for their email address or additional contact information in exchange for the results. 

Example: HubSpot has a Website Grader tool to help users evaluate their website's performance, SEO, security, and mobile-friendliness. 

3. Infographics 

Infographics are a great way to present complex or large amounts of data visually and quickly. They can help you educate the user about your topic, industry, or product and increase their awareness and interest. Infographics can also be interactive by adding animations, hover effects, clickable buttons, or pop-ups. 

Example: Visual Capitalist has an interactive infographic that shows The World's 25 Largest Lakes, where the user can see each lake's size, depth, volume, and location. 

4. Games 

Games are one of the most fun and engaging types of interactive content. They can help you entertain the user, challenge their skills, or reward them with prizes or incentives. Games can also help you increase brand awareness, loyalty, and advocacy, as users will likely share their experiences with others. 

Example: M&M's has a game called Eye-Spy Pretzel, where the user has to find a hidden pretzel among a bunch of M&M's candies. 

5. Polls 

Polls are a simple and quick way to get feedback from your audience. They can help gauge the user's opinion, preference, satisfaction, or behavior on a specific topic or issue. Polls can also help you increase engagement, as users are curious to see how others have voted. 

Example: Twitter allows users to create polls on their tweets, where they can ask questions and provide up to four options for others to vote on. 

6. Surveys 

Surveys are similar to polls, but they are more detailed and comprehensive. They can help you collect more data and insights from your audience on various aspects of your business or industry. Surveys can also help you improve your products or services, as you can use the feedback to identify problems or opportunities. 

Example: SurveyMonkey is a platform that allows users to create and distribute surveys online, where they can choose from different question types, templates, and analysis tools. 

7. Contests 

Contests are interactive content that can create excitement and anticipation among your audience. They can help you attract new visitors or leads, as users are motivated by the chance to win something valuable or desirable. Contests can also help you increase social media exposure, as users are encouraged to share their entries or invite others to participate. 

Example: GoPro has a contest called GoPro Awards, where users can submit photos or videos captured with GoPro cameras and win cash prizes or featured spots on GoPro's channels. 

8. Ebooks 

Ebooks are interactive content that can provide the user with in-depth and valuable information. They can help you establish authority and credibility on your topic, industry, or niche and increase your thought leadership. Ebooks can also help you generate leads, as you can ask the user for their email address or other contact information in exchange for the download. 

Example: HubSpot has an ebook called [How to Write Well: The Essential Guide], where they share tips and best practices on improving your writing skills. 

9. Videos 

Videos are a powerful and versatile type of interactive content. They can help you showcase your product or service, tell a story, or demonstrate a process visually and engagingly. Videos can also be interactive by adding annotations, links, quizzes, or calls to action. 

Example: Netflix has an interactive video series called Black Mirror: Bandersnatch, where the user can choose the actions and outcomes of the main character. 

10. Webinars 

Webinars are interactive content that can provide the user with live or recorded presentations or workshops. They can help you educate the user about your topic, industry, or product and answer their questions or concerns. Webinars can also help you generate leads, as you can ask the user to register for the event or follow up with them afterward. 

Example: SEMrush has a webinar called [How to Create Content That Drives Traffic and Leads], where they share tips and tools on creating compelling content marketing campaigns. 

Conclusion 

Interactive content is a powerful way to boost engagement and achieve marketing goals. Using different types of interactive content, you can provide your audience with personalized, relevant, and valuable information and create a memorable and fun experience. For queries, feel free to contact us.