CONTENT: 

Content marketing is a strategic marketing approach focused on creating and distributing relevant online content for a clearly defined target audience. Surveys and reports have repeatedly shown that companies of all sizes across various industries turn to content to foster brand awareness, educate audiences, and generate revenues. Especially following the outbreak of the coronavirus (COVID-19) pandemic, which saw a rapid boost in consumer demand for valuable and compelling online content, businesses rapidly embraced this form of marketing and allocated ever-increasing budgets towards it. 

But with so much content being produced and shared every day, it’s important to stay updated on the latest trends and best practices in content marketing to keep pace. To help you do just that, here are 30 content marketing statistics that will show you why content marketing matters, how to create effective content, and what types of content are most popular in 2022. 

Content Marketing Usage 

· 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing (HubSpot). 

· 40% of B2B marketers have a documented content marketing strategy, and 64% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute). 

· 69% of marketers actively invest time in SEO (HubSpot). 

· 67% of marketers report that content marketing generates demand/leads                                (a 7% increase since last year). In addition, 72% of marketers say that content marketing helps to educate the audience (2% increase), and 63% say that it helps build loyalty with existing clients/customers (3% increase, CMI). 

· Video was the primary form of content being created in 2022, followed by blogs (used by more than half of marketing teams), and images (HubSpot). 

· 73% of people admit to skimming blog posts, while 27% consume them thoroughly (HubSpot). 

· 51% of the businesses that invest in content marketing publish content every day (The Manifest). 

· Although 32% of respondents say they are overwhelmed by the amount of content available, a majority (44%) say they typically consume three to five pieces of content before engaging with a vendor (DemandGen). 

Content Marketing Strategy 

· The top three primary goals of creating content are boosting sales, building relationships with customers, and increasing brand awareness (eMarketer). 

· Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric). 

· 72% of the most successful marketers in North America measure the ROI of their content marketing (eMarketer). 

· 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means posting less often (Hubspot). 

Content Marketing Types 

· 73% of respondents prefer to learn about a product or service from a short video (4% increase since last year).

11% prefer to read a text-based article, website, or post (7% decrease). 4% prefer to view an infographic. 3% prefer to download an ebook or manual. 3% prefer to attend a webinar or pitch. 3% prefer to receive a sales call or demo (1% increase) (Wyzowl). 

· 81% of marketers view content as a core business strategy (CMI). 

· The top three types of content being created by marketing teams in 2022 including videos, blogs, and images. Short articles/posts (83%) and videos (61%) are the top two content types that B2C marketers used in the last 12 months. Media & Entertainment is the industry with the highest form-fill conversions on landing pages. Catering & Restaurants is the industry with the highest click-through conversions on landing pages. Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. Mobile devices, excluding tablets, generated about half of all website traffic globally. 

Content Marketing Trends 

· The global content marketing industry will grow by 16% CAGR or US$417.85 billion from 2020 to 2025. The APAC region is a key growth driver for the global content marketing industry, controlling a 42% market share. 

· Data suggests that content marketing revenue amounted to 63 billion U.S. dollars in 2022, and according to the latest forecasts, the content market industry is set to reach 107 billion U.S. dollars by 2026. 

· 64% of SEO marketers call mobile optimization an effective investment. The average American has access to more than ten connected devices in their household. Mobile devices, excluding tablets, generated about half of all website traffic globally. 

· Only 7% of B2B marketers don’t plan to develop a content marketing strategy    (3% increase from last year, CMI). 

· 80% of marketers stated they thought their content marketing strategy was very successful; another 73% perceived their content marketing strategy was successful, and 52% said it was unsuccessful. 

As you can see, content marketing is not only a powerful way to reach and engage your target audience, but also a proven method to generate leads, sales, and revenue. By following the latest content marketing statistics and trends, you can create a content marketing strategy that works for your business and helps you achieve your goals. We can help you with this!