Interactive content is a powerful way to engage your audience and boost conversions. It allows you to create a two-way dialogue with your visitors, capture their attention, and provide them with value. According to a study by Demand Metric, interactive content generates 2x more conversions than passive content.  

But what is interactive content exactly? And how can you use it effectively in your content marketing strategy?  

In this post, you’ll discover ten types of interactive content you must try in 2023 and how to create them easily. From quizzes and calculators to interactive infographics and videos, you’ll find inspiring examples and practical tips to make your content more interactive and effective.  

What is Interactive Content?  

Interactive content is any content that requires the user’s active participation rather than just passive consumption. It can be anything from a simple poll or survey to a complex game or simulation. The main goal of interactive content is to provide a personalized and engaging user experience and collect valuable data and feedback for the marketer.  

Interactive content can help you achieve various objectives, such as:  

· Increase brand awareness and loyalty  

· Generate more traffic and leads  

· Educate and inform your audience  

· Entertain and delight your visitors  

· Increase social media engagement and shares  

· Improve SEO ranking and visibility  

10 Types of Interactive Content You Need to Try in 2023  

Depending on your goals, audience, and resources, you can use many types of interactive content in your content marketing strategy. Here are 10 of the most popular and effective ones you need to try in 2023:  

1. Quizzes  

Quizzes are one of the most popular and engaging types of interactive content. They allow you to test your audience’s knowledge, personality, preferences, or opinions and provide them with instant feedback and results. Quizzes can help you generate leads, segment your audience, increase social media shares, and drive more traffic to your website.  

To create a quiz, you need to:  

· Define your goal and target audience  

· Choose a quiz type (e.g., trivia, personality, assessment)  

· Write a catchy title and description  

· Craft engaging questions and answers  

· Design an attractive and user-friendly interface  

· Add a lead capture form (optional)  

· Provide personalized results and recommendations  

· Include a call-to-action and social sharing buttons  

You can use tools like [Outgrow], [Typeform], or [Qzzr] to create quizzes easily.  

2. Calculators  

Calculators are another type of interactive content that can provide value to your audience. They allow you to help your visitors solve a problem, answer a question, or decide by providing customized calculations based on their inputs. Calculators can help you generate leads, increase conversions, educate your audience, and demonstrate your expertise.  

To create a calculator, you need to:  

· Define your goal and target audience  

· Choose a calculator type (e.g., ROI, cost, savings)  

· Write a catchy title and description  

· Craft relevant questions and inputs  

· Design an attractive and user-friendly interface  

· Add a lead capture form (optional)  

· Provide personalized results and recommendations  

· Include a call-to-action and social sharing buttons  

You can use tools like [Outgrow], [Calconic], or [uCalc] to create calculators easily.  

3. Interactive Infographics  

Infographics are a great way to present complex data or information visually and quickly. But what if you could make them even more engaging by adding interactivity? Interactive infographics allow you to add animations, hover effects, pop-ups, sliders, or tabs that make your infographics more dynamic and interactive. Interactive infographics can help you increase brand awareness, educate your audience, increase social media shares, and improve SEO ranking.  

To create an interactive infographic, you need to:  

· Define your goal and target audience  

· Choose a topic and gather data or information  

· Write a catchy title and description  

· Craft a compelling story or narrative  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., animations, hover effects, pop-ups)  

· Include a call-to-action and social sharing buttons  

You can use tools like [Visme], [Infogram], or [Piktochart] to create interactive infographics easily.  

4. Interactive Videos  

Videos are one of the most powerful types of content you can use in your content marketing strategy. They allow you to capture your audience’s attention, convey your message, and evoke emotions. But what if you could make them even more potent by adding interactivity? Interactive videos allow you to add elements like buttons, links, forms, quizzes, or polls that make your videos more interactive and engaging. Interactive videos can help you increase brand awareness, generate leads, increase conversions, educate your audience, and entertain visitors.  

To create an interactive video, you need to:  

· Define your goal and target audience  

· Choose a video type (e.g., explainer, testimonial, tutorial)  

· Write a catchy title and description  

· Craft a compelling script and storyboard  

· Record or edit your video  

· Add interactive elements (e.g., buttons, links, forms, quizzes)  

· Include a call-to-action and social sharing buttons  

You can use tools like [Wideo], [HapYak], or [Rapt Media] to create interactive videos easily.  

5. Interactive Ebooks  

Ebooks are a great way to provide value to your audience, showcase your expertise, and generate leads. But what if you could make them even more valuable by adding interactivity? Interactive ebooks allow you to add elements like audio, video, animations, quizzes, or surveys that make your ebooks more interactive and engaging. Interactive ebooks can help you increase brand awareness, generate leads, educate your audience, and demonstrate your authority.  

To create an interactive ebook, you need to:  

· Define your goal and target audience  

· Choose a topic and gather data or information  

· Write a catchy title and description  

· Craft compelling content and structure  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., audio, video, animations, quizzes)  

· Add a lead capture form (optional)  

· Include a call-to-action and social sharing buttons  

You can use tools like [Beacon], [FlipHTML5], or [Ceros] to create interactive ebooks easily.  

6. Interactive Webinars  

Webinars are a great way to connect with your audience, share your knowledge, and generate leads. But what if you could make them even more engaging by adding interactivity? Interactive webinars allow you to add elements like polls, surveys, quizzes, Q&A sessions, or live chats that make your webinars more interactive and engaging. Interactive webinars can help you increase brand awareness, generate leads, educate your audience, and demonstrate your authority.  

To create an interactive webinar, you need to:  

· Define your goal and target audience  

· Choose a topic and gather data or information  

· Write a catchy title and description  

· Craft compelling content and structure  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., polls, surveys, quizzes)  

· Add a lead capture form (optional)  

· Include a call-to-action and social sharing buttons  

You can use tools like [WebinarJam], [Demio], or [Livestorm] to create interactive webinars easily.  

7. Interactive Maps  

Maps are a great way to present geographic data or information visually and quickly. But what if you could make them even more engaging by adding interactivity? Interactive maps allow adding elements like markers, layers, pop-ups, filters, or legends that make your maps more interactive and engaging. Interactive maps can help you increase brand awareness, educate your audience, increase social media shares, and improve SEO ranking.  

To create an interactive map, you need to:  

· Define your goal and target audience  

· Choose a map type (e.g., heat map, choropleth map)  

· Write a catchy title and description  

· Craft a compelling story or narrative  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., markers, layers)  

· Include a call-to-action and social sharing buttons  

You can use tools like [Mapme], [ZeeMaps], or [Mapbox] to create interactive maps easily.  

8. Interactive Timelines  

Timelines are a great way to present historical data or information visually and quickly. But what if you could make them even more engaging by adding interactivity? Interactive timelines allow you to add elements like images, videos, animations, hover effects, or pop-ups that make your timelines more interactive and engaging. Interactive timelines can help you increase brand awareness, educate your audience, increase social media shares, and improve SEO ranking.  

To create an interactive timeline, you need to:  

· Define your goal and target audience  

· Choose a timeline type (e.g., linear, circular, vertical)  

· Write a catchy title and description  

· Craft a compelling story or narrative  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., images, videos, animations, hover effects, pop-ups)  

· Include a call-to-action and social sharing buttons  

You can use tools like [TimelineJS], [Tiki-Toki], or [Sutori] to create interactive timelines easily.  

9. Interactive Forms  

Forms are a great way to collect data or information from your audience, generate leads, or provide feedback. But what if you could make them even more engaging by adding interactivity? Interactive forms allow you to add elements like logic jumps, conditional questions, progress bars, or gamification, making your forms more interactive and engaging. Interactive forms can help you increase conversions, segment your audience, improve user experience, and reduce form abandonment.  

To create an interactive form, you need to:  

·        Define your goal and target audience  

·        Choose a form type (e.g., contact, survey, feedback)  

·        Write a catchy title and description  

· Craft relevant questions and inputs  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., logic jumps, conditional questions)  

· Add a lead capture form (optional)  

· Include a call-to-action and social sharing buttons  

You can use tools like [Typeform], [SurveyMonkey], or [Formstack] to create interactive forms easily.  

10. Interactive Games  

Games are a great way to entertain your audience, give them fun and value, and increase engagement. But what if you could make them even more entertaining by adding interactivity? Interactive games allow you to add challenges, rewards, leaderboards, or social features that make your games more interactive and engaging. Interactive games can help you increase brand awareness, generate leads, increase conversions, educate your audience, and delight your visitors.  

To create an interactive game, you need to:  

· Define your goal and target audience  

· Choose a game type (e.g., trivia, puzzle, adventure)  

· Write a catchy title and description  

· Craft compelling gameplay and mechanics  

· Design an attractive and user-friendly interface  

· Add interactive elements (e.g., challenges, rewards)  

· Add a lead capture form (optional)  

· Include a call-to-action and social sharing buttons  

You can use tools like [Playbuzz], [Gamify], or [Construct] to create interactive games easily.  

Conclusion  

Interactive content is a powerful way to engage your audience and boost conversions. It allows you to create a two-way dialogue with your visitors, capture their attention, and provide them with value. Using the ten types of interactive content discussed in this post can make your content marketing strategy more effective and successful in 2023.  

Which type of interactive content are you going to try first? Let us know in the comments below! And don’t forget to share this post with your friends and colleagues who might find it useful.