Infographics are a powerful way to communicate complex information and engagingly. They can help you attract more visitors to your website, increase your social media shares, and generate more leads and conversions.

But how do you design an infographic that stands out from the crowd and gets noticed by your target audience? This blog post will share ten infographic design tips to help you create infographics that boost your traffic and engagement.

• Choose the correct type of infographic for your data.

The first step in designing an infographic is choosing the right infographic type for your data. There are many types of infographics, such as:

• Statistical infographics: These infographics use charts, graphs, and numbers to show trends, comparisons, or relationships between data points.
• Timeline infographics: These infographics use a linear or circular layout to show the chronological order of events, milestones, or processes.
• Process infographics: These infographics use flowcharts, diagrams, or steps to show how something works, how to do something, or how something is made.
• Geographic infographics: These infographics use maps, icons, or symbols to show spatial data, such as locations, regions, or demographics.
• List infographics: These infographics use bullet points, numbers, or icons to show tips, facts, resources, or examples.

To choose the right type of infographic for your data, you need to consider the following questions:

• What is the main goal or message of your infographic?
• What kind of data do you have, and how much do you have?
• How do you want your audience to understand and interact with your data?

For example, use a timeline infographic to show your company's growth over time. If you will display the benefits of your product or service, use a list infographic.

• Use a grid layout or wireframe for your infographic design.

The next step in designing an infographic is to use a grid layout or wireframe for your infographic design. A grid layout or wireframe is a simple sketch or infographic outline showing your elements' structure, hierarchy, and alignment.

Using a grid layout or wireframe can help you:

• Organize your information in a logical and coherent way
• Balance your text and visuals in an aesthetically pleasing way
• Create white space and contrast in your infographic
• Ensure consistency and readability in your infographic

You can use tools like or to create a grid layout or wireframe for your infographic. These tools have pre-made templates and guides you can customize according to your needs.

• Follow data visualization best practices.

One of the most critical aspects of infographic design is data visualization. Data visualization transforms data into visual forms like charts, graphs, maps, or icons.

Data visualization can help you:

• Simplify complex data and make it easier to understand
• Highlight critical insights and patterns in your data
• Engage your audience and evoke emotions
• Persuade your audience and support your arguments

To create compelling data visualizations for your infographic, you need to follow some best practices, such as:

• Choose the correct type of chart or graph for your data
• Use colors, shapes, and sizes that are appropriate and consistent
• Label your axes, legends, and titles clearly and accurately
• Avoid cluttering your visuals with too much data or unnecessary elements
• Cite your sources and provide context for your data

You can use tools like or to create data visualizations for your infographic. These tools have various options and features you can customize according to your data.

• Incorporate different infographic design elements.

Incorporating different infographic design elements is another way to make your infographic more attractive and engaging. Infographic design elements are visual components that enhance the look and feel of your infographic.

Some examples of infographic design elements are:

• Images: These photos or illustrations add interest and realism to your infographic. They can also help you convey emotions, stories, or metaphors.
• Icons are simple symbols representing concepts or categories in your infographic. They can also help you save space and simplify information.
• Shapes: These geometric forms add structure and contrast to your infographic. They can also help you create boundaries, backgrounds, or frames.
• Lines are straight or curved strokes that add direction and connection to your infographic. They can also help you create flowcharts, timelines, or arrows.
• Fonts: These are styles of text that add personality and tone to your infographic. They can also help you create hierarchy, emphasis, or contrast.

You can use tools like or to find and download free images, icons, shapes, and fonts for your infographic. These tools have a massive collection of resources you can browse and download.

• Use an attractive color scheme.

One of the most influential factors in infographic design is color. Color can affect the mood, perception, and behavior of your audience. It can also help you create harmony, contrast, and emphasis in your infographic.

To use color effectively in your infographic, you need to:

• Choose a color scheme that matches your topic, brand, or audience
• Use colors that are complementary, analogous, or monochromatic
• Use colors that are bright, dark, or neutral
• Use colors that are warm, cool, or neutral
• Use colors that are consistent and coherent

You can use tools like or to create an attractive color scheme for your infographic. These tools have generators and palettes that you can use and adjust according to your preferences.

• Create symmetrical and asymmetrical balance.

Balance is the distribution of visual weight in your infographic. It can affect the stability, order, and harmony of your infographic. It can also affect your audience's attention, interest, and focus.

There are two types of balance that you can create in your infographic:

• Symmetrical balance: This is when the elements on both sides of your infographic are equal or mirror each other. This can create a sense of calmness, formality, or professionalism.
• Asymmetrical balance is when the elements on both sides of your infographic are different but still balanced. This can create a sense of dynamism, informality, or creativity.

To create balance in your infographic, you need to:

• Use a grid layout or wireframe to guide your placement of elements
• Use white space to create breathing room and separation between elements
• Use alignment to generate order and connection between elements
• Use contrast to create focus and hierarchy between elements
• Use repetition to create consistency and coherence between elements

• Make sure there is consistency in your infographic design

Consistency is the uniformity and harmony of your infographic design. It can affect the readability, credibility, and memorability of your infographic. It can also affect your audience's recognition, trust, and loyalty.

To create consistency in your infographic design, you need to:

• Use a style guide to define and follow your design rules
• Use a color scheme that is consistent with your topic, brand, or audience
• Use fonts that are consistent with your tone, message, or purpose
• Use images, icons, shapes, and lines that are consistent with your theme, data, or story
• Use data visualizations that are consistent with your data type, format, or source

• Leave plenty of white space in your infographic design

White space is the space between and around the elements in your infographic. It can affect the clarity, simplicity, and elegance of your infographic. It can also affect your audience's attention, comprehension, and retention.

To create white space in your infographic design, you need to:

• Use a grid layout or wireframe to plan and organize your space
• Use margins and padding to create distance and separation between elements
• Use alignment and grouping to create order and connection between elements
• Use contrast and hierarchy to create focus and importance between elements
• Avoid overcrowding or overloading your infographic with too much information or visuals

• Incorporate storytelling into your infographic design

Storytelling is using words and visuals to convey a message or narrative in your infographic. It can help you engage your audience emotionally and intellectually. It can also help persuade your audience to act or change their behavior.

To incorporate storytelling into your infographic design, you need to:

• Define your goal or objective for creating an infographic
• Identify your target audience and their needs, interests, or problems
• Craft a compelling headline and introduction that hook your audience's attention
• Structure your information logically and coherently to follow a beginning, middle, and end
• Use data visualization and design elements to support and illustrate your story
• Include a call to action that motivates your audience to do something

• Practice, practice, practice

The final tip for designing an infographic is to practice, practice, practice. Infographic design is a skill that requires creativity, knowledge, and experience. The more you practice designing infographics, the better you will become at it. 

For any queries or assistance, feel free to contact us.