Guest posting, also known as guest blogging, is a powerful way to increase your brand awareness, traffic, and authority in your niche. It involves writing and publishing content on other websites or blogs relevant to your industry or audience.

Guest posting can help you reach new and targeted audiences, build relationships with other bloggers and influencers, generate backlinks to your website, and establish yourself as an expert in your field.

But how do you get started with guest posting? How do you find and pitch guest post opportunities, write quality content, and follow up with the host bloggers?

In this blog post, we will share 15 proven strategies for guest posting in 2023. These tips will help you create a successful guest posting campaign to boost your brand and grow your business.

• Define your goals and target audience.

Before looking for guest post opportunities, you must define your goals and target audience. What do you want to achieve with guest posting? Do you want to increase your brand awareness, traffic, leads, sales, or something else?

Once you have a clear goal, you must identify your target audience. Who are the people that you want to reach with your guest posts? What are their pain points, challenges, interests, and needs? What kind of content do they consume, and where do they hang out online?

Knowing your goals and target audience will help you find the best websites or blogs to pitch your guest posts. You want to look for sites with a similar or complementary niche, a large and engaged audience, and a good reputation in your industry.

• Research and compile a list of potential guest post sites

The next step is researching and compiling a list of potential guest post sites. You can use various methods to find relevant areas, such as:

• Searching on Google using keywords related to your niche and adding modifiers like "guest post," "write for us," "contribute," "submit a post," etc. For example, if you are in the digital marketing niche, you can search for "digital marketing + guest post" or "digital marketing + write for us."
• Use tools like BuzzSumo or Ahrefs to find popular content in your niche and see where it was published. You can also use these tools to analyze the domain authority, social shares, and backlinks of the potential guest post sites.
• Check out your competitors' guest posts or other bloggers in your niche. You can use tools like SEMrush or Moz to find out where they have published their guest posts and how they performed.
• You are asking for recommendations from your network or social media followers. You can also join online communities like [Quora], [Reddit], [Facebook groups], or [LinkedIn groups] related to your niche and see what sites are mentioned or recommended by other members.

Once you have a list of potential guest post sites, you must filter them based on your criteria. You want to focus on areas that have:

• A high domain authority (DA) or domain rating (DR) indicates the quality and trustworthiness of the site.
• A high traffic volume suggests the popularity and reach of the site.
• A high engagement rate means the interest and loyalty of the audience.
• A low keyword difficulty (KD) means how easy or hard it is to rank the keywords that the site targets.
• A relevant and active audience that matches your target audience profile.

You can use tools like [Keyword Tool] or [Ubersuggest] to find out the potential guest post sites' DA/DR, traffic volume, KD, and keyword data.

• Study the guidelines and expectations of the host site.

After you have narrowed down your list of potential guest post sites, you need to study the guidelines and expectations of each host site. You want to follow their rules and requirements when pitching and writing your guest post.

Some everyday things that you need to check are:

• The topics and formats that they accept or prefer
• The word count and style that they expect
• The tone and voice that they use
• The quality and originality that they demand
• The links and resources that they allow or require
• The submission process and timeline that they follow

You can usually find this information on their website under sections like "guest post," "write for us," "contribute," "submission guidelines," etc. If not, email the host site and ask for their guidelines and expectations.

• Craft a personalized and compelling pitch.

Once you have studied the guidelines and expectations of the host site, you need to craft a personalized and compelling pitch. A pitch is a short email introducing yourself, proposing a guest post idea, and explaining why you are a good fit for their site.

A good pitch should:

• Be concise and clear
• Be polite and professional
• Address the host site by name
• Show that you have done your research and know their area well
• Provide a catchy and relevant title for your guest post idea
• Outline the main points and benefits of your guest post idea
• Highlight your credentials and expertise in your niche
• Include links to your previous guest posts or samples of your work
• Include a call to action and ask for their response

Here is an example of a good pitch:

Subject: Guest Post Idea for Your Site

Hi John,

I'm Jane, a digital marketing expert and blogger at [Jane's Blog].

I'm a big fan of your site, and I especially enjoyed your recent post on "How to Create a Killer Content Marketing Strategy in 2023".

I have a guest post idea that would be perfect for your audience. It's titled "How to Boost Your Brand with Guest Posting: 15 Proven Strategies for 2023".

In this post, I will share with you 15 tips on how to use guest posting to increase your brand awareness, traffic, and authority in your niche. Some of the tips are:

• Define your goals and target audience
• Research and compile a list of potential guest post sites
• Study the guidelines and expectations of the host site
• Craft a personalized and compelling pitch
• Write quality content that adds value to the host site and the audience
• And more…

I have over five years of experience in digital marketing, and I have published guest posts on sites like [Site A], [Site B], and [Site C]. You can check out some of my work here:

[Link 1] [Link 2] [Link 3]

This post would be handy and exciting for your readers. It also complements your existing content and helps you attract more traffic and engagement.

Would you be interested in publishing this post on your site?

Please let me know what you think. I look forward to hearing from you soon.

• Write quality content that adds value to the host site and the audience.

If your pitch is accepted, congratulations! You have secured a guest post opportunity. You need to write quality content that adds value to the host site and the audience.

Some tips for writing quality content are:

• Follow the guidelines and expectations of the host site
• Use a catchy and relevant title that matches your pitch
• Use headings, subheadings, bullet points, images, etc., to make your content easy to read and scan
• Use keywords with high search volume but low keyword difficulty to optimize your content for SEO
• Provide helpful information, insights, examples, case studies, statistics, etc. to support your points
• Include links to reputable sources, relevant pages on the host site, or your website (if allowed)
• Include a call to action at the end of your content that encourages the readers to take action or leave a comment
• Proofread and edit your content for grammar, spelling, punctuation, etc.
• Format your content according to the host site's requirements

• Submit your content and follow up with the host site

After you have written your content, please submit it to the host site according to their submission process. You can use tools like Google Docs or Dropbox to share your content with them.

You must follow up with the host site until your content is published. You can send them a friendly email to remind them of your content, ask them if they need any changes or revisions, or thank them for their cooperation.

It would help if you also tracked when your content is published, how it performs, and what feedback it receives from the host site and the audience.

• Promote your guest post and engage with the audience.

Once your guest post is published, you must promote it and engage with the audience. You can use various methods to spread the word about your guest post, such as:

• Sharing it on your social media platforms like Facebook, Twitter, LinkedIn, [Instagram], etc.
• Sending it to your email list or newsletter subscribers
• Mentioning it on your website or blog
• Linking to other guest posts that you have published on the same or related topics
• Asking other bloggers or influencers in your niche to share or comment on your guest post
• We are repurposing your guest post into other formats like podcasts, videos, infographics, etc.
• Creating a follow-up post on your website or blog that expands on your guest post topic or provides more value to the readers

You also need to engage with the audience that reads your guest post. You can do this by:

• Responding to their comments, questions, feedback, or suggestions
• Thanking them for their support, interest, or appreciation
• Inviting them to visit your website, blog, social media, or email list
• Offering them a freebie, a discount, a consultation, or a trial of your product or service (if relevant and allowed)

Engaging with the audience will help you build rapport, trust, and loyalty with them. It will also increase your chances of converting them into leads, customers, or fans of your brand.

• Track and measure the results of your guest post

The last step is to track and measure the results of your guest post. You want to know how your guest post performed regarding your goals and expectations.

You can use tools like Google Analytics or Bitly to track and measure various metrics of your guest post, such as:

• The number of views, clicks, shares, likes, comments, etc.
• The amount of traffic, leads, sales, subscribers, etc., that you generated from your guest post
• The quality and relevance of the traffic, leads, sales, subscribers, etc., that you generated from your guest post
• The return on investment (ROI) or cost per acquisition (CPA) of your guest post

You can also use tools like [Mention] or [Google Alerts] to monitor and measure your brand's online reputation and sentiment after your guest post. You can see what people say about you, your guest post, or your product or service on social media, blogs, forums, news sites, etc.

Tracking and measuring the results of your guest post will help you evaluate the effectiveness and efficiency of your guest posting campaign. It will also help you identify the strengths and weaknesses of your guest posting strategy and improve it for future opportunities.

Conclusion

Guest posting is a powerful way to boost your brand with content marketing. It can help you increase your brand awareness, traffic, authority, and credibility in your niche.

However, guest posting takes work. It requires a lot of research, planning, pitching, writing, promoting, and engaging. For any queries feel free to contact us.